Final Conference


8 June 2022 / 3 pm CET (5 pm GMT+4) – Online

(Simultaneous translation Eng-Ge-Eng is available) 

Registration was open until 6th June 2022. Please register here: https:/forms/registraton

The final conference is the concluding event of the Be Museumer project and will include reflections on its impact and possible ways of maintaining the established network of museum professionals in the South Caucasus region (Georgia, Armenia and Azerbaijan).

The conference focused on the topic of audience development as one of the key challenges of museums and how it only can become truly sustainable when embedded in a larger organisational transformation and led by communities.


Please note, times are shown in CET – Central European Time zone

2:30 – 3:00 pm. Registration / Technical check
3:00 pm. Opening/WELCOME
Lana Karaia, on behalf of the BE MUSEUMER Project Consortium
Ketevan Shengelya, Creative Europe Georgia
Nino Samvelidze, European Union Delegation to Georgia
Alejandro Ramilo, European Education and Culture Executive Agency (EACEA)

3:20 pm. KEYNOTE speech / Moderated by Marjolein de Boer
Alessandra Gariboldi, President of Fitzcarraldo Foundation (IT)
Audience development (AD) as a tool for democratic practice.

3:50 pm. BEST PRACTICE session
Best Practice 1: Stijn Kemper, Curator of Verhalenhuis Belvedere Rotterdam, Netherlands / Moderated by Marjolein de Boer
Best Practice 2: Ana Trapaidze, Founder of Museum of Environment Dighomi Meadows. Georgia / Moderated by Lana Karaia
Best Practice 3: Shirin Melikova, Chair of ICOM Azerbaijan. Audience Development and Accessibility in Azerbaijan Museums / Moderated by Lana Karaia

4:30 pm. RESEARCH
Elina Valaite, Mariam Chkhaidze, Ana Tsiklauri, Project beneficiaries / Moderated by Lana Karaia 
Museum Communication in Georgia – Presentation of the research results.

END of the conference. 


Project consortium and beneficiaries session

5:00 pm. Video statements (30-60 secs) by project beneficiaries. 

5:10 pm. Reflecting on the Project / Break Out rooms / Moderated by Lana Karaia
4 dimensions of reflection:

  1. Networking – Moderated by Bjorn Stenvers
  2. Learnings – Moderated by Marjolein de Boer
  3. Implementation of learnings in work reality and feedback – Moderated by Lilia Iosilevich
  4. Recommendations for a new project (critical points, reflections) – Moderated by Julia Pagel

5:40 pm. Presentation of workshop results by Facilitators and Q&A / Moderated by Lana Karaia

6.00 pm Recapitulations and final conclusions. 

Be Museumer is a consortium project co-funded by Creative Europe of the European Union, led by Georgian Museums Association, NEMO and the Academy of Cultural Management and focusing on elevating the professionalism of museum workers in South Caucasus region with European expertise and looking into museum challenges in Georgia, Armenia and Azerbaijan.